Privacy Policy

Introduction

Figment Creative LLC (“Figment,” “we,” “us,” or “our”) is a digital marketing and strategy agency. We build brands, run campaigns, manage analytics, and help businesses grow — and we take your privacy seriously while doing it.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have. It applies to anyone who visits our website, fills out a form, engages with our content, or works with us as a client or partner.

We believe privacy policies should be readable, not buried in legal fog. If something here is unclear, reach out — our contact details are at the bottom.

Information We Collect

We collect information in a few ways:

Information You Give Us

When you fill out a contact form, subscribe to a newsletter, request a proposal, or otherwise reach out, you may provide:

• Name
• Email address
• Phone number
• Company name and job title
• Project details or message content

Information Collected Automatically

When you visit our website, certain data is collected through cookies and similar technologies:

• IP address
• Browser type, device type, and operating system
• Pages visited, time on page, and referring URL
• Clicks, scroll behavior, and other interaction data
• Approximate geographic location (derived from IP)

Information from Third Parties

We may receive information about you from platforms you interact with, such as social media networks or advertising platforms, when you engage with our ads or content.

How We Use Information

We use the information we collect to:

• Respond to inquiries — When you reach out, we use your contact details to follow up.
• Deliver and improve our services — Analytics and behavioral data help us understand what works.
• Run marketing and advertising — We use tracking tools to measure ad performance and build audiences.
• Manage client relationships — CRM tools help us stay organized and communicate effectively.
• Meet legal obligations — We retain and process certain data as required by law.
• Ensure security — We monitor for fraud, abuse, and unauthorized access.

We do not use your personal information for purposes incompatible with what’s described here without notifying you first.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies. Here’s what that means in practice:

Essential Cookies

These keep the site functioning — things like session management and security. They can’t be turned off without breaking the experience.

Analytics Cookies

We use tools like Google Analytics to understand how visitors use our site — which pages get traffic, where visitors come from, and how long they stay. This data is aggregated and used to improve the site.

Marketing & Advertising Cookies

We use the Meta Pixel (Facebook Pixel) and similar tools to track conversions from our ad campaigns, build retargeting audiences, and measure advertising effectiveness. These cookies may track your activity across other sites.

CRM & Behavioral Analytics

We use HubSpot for marketing automation, lead tracking, and CRM. HubSpot cookies help us understand which pages you visit and associate that activity with your contact record if you’ve submitted a form. We may also use behavioral analytics tools to generate heatmaps and session recordings that help us improve site usability.

Your Cookie Choices

Most browsers let you block or delete cookies through their settings. You can also opt out of interest-based advertising through the Digital Advertising Alliance or Your Online Choices (EU). Note that blocking certain cookies may affect your experience on our site.

Third-Party Services

We work with third-party tools and platforms to run our business. These include, but are not limited to:

• Google Analytics — Website traffic analysis
• HubSpot — CRM, email marketing, and marketing automation
• Meta (Facebook/Instagram) — Advertising and conversion tracking
• Google Ads — Paid search and display advertising
• LinkedIn — Advertising and audience insights
• Call tracking services — To associate phone inquiries with marketing channels

Each of these providers has its own privacy policy governing how it handles data. We select partners that maintain reasonable data protection practices, but we encourage you to review their policies directly.

Data Sharing & Disclosure

We may share your data in the following situations:

• Service providers — We share data with vendors who help us operate (hosting, analytics, CRM, advertising platforms). They are contractually required to protect your data.
• Legal requirements — We may disclose information if required by law, subpoena, court order, or to protect our legal rights.
• Business transfers — If Figment is acquired, merges, or sells assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• With your consent — We may share information in other situations where you’ve given us explicit permission.

Data Retention

We keep your personal information only as long as we need it for the purposes described in this policy, or as required by law. In general:

• Contact form submissions and CRM records are retained for the duration of our business relationship, plus a reasonable period afterward for follow-up and legal compliance.
• Analytics data is retained in aggregated or anonymized form and is typically governed by the retention settings of each analytics platform.
• Advertising data is managed according to the policies of the respective ad platforms.

If you’d like us to delete your data, see the “Your Privacy Rights” section below.

Your Privacy Rights

Depending on where you live, you may have specific rights regarding your personal information.

If You’re in California (CCPA/CPRA)

You have the right to: know what personal information we’ve collected, used, disclosed, or sold in the past 12 months; access your personal information; delete your personal information, subject to certain exceptions; correct inaccurate personal information; opt out of the sale or sharing of your personal information; limit use of sensitive personal information, if applicable. We will not penalize you for exercising your rights.

If You’re in the EU/EEA/UK (GDPR)

You have the right to: access your personal data; rectify inaccurate data; erase your data (“right to be forgotten”); restrict processing in certain circumstances; data portability — receive your data in a structured, machine-readable format; object to processing based on legitimate interests, including direct marketing; and withdraw consent at any time where processing is based on consent. You also have the right to lodge a complaint with your local supervisory authority.

How to Exercise Your Rights

Contact us at privacy@figmentcreative.com or use the mailing address listed below. We will verify your identity before processing any request and respond within the timeframes required by applicable law. You may also designate an authorized agent to submit requests on your behalf.

Global Privacy Control (GPC)

If your browser or device transmits a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of your personal information, as applicable under the CCPA/CPRA.

Do Not Sell or Share My Personal Information

Figment Creative does not sell your personal information as defined under the California Privacy Rights Act (CPRA).

We may share personal information with advertising platforms (like Meta and Google) for targeted advertising purposes, which may qualify as “sharing” under the CPRA. You have the right to opt out of this. To do so:

• Email privacy@figmentcreative.com with the subject line “Do Not Share.”
• Enable the Global Privacy Control in your browser.
• Adjust your preferences via our cookie consent tool, where available.

Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. These include encryption, access controls, secure hosting environments, and regular security reviews.

No system is perfectly secure. If we become aware of a data breach affecting your personal information, we will notify you and relevant authorities as required by law.

Children’s Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we’ll update the “Last Updated” date at the top of this page. For material changes, we may also notify you via email or a prominent notice on our website.